City of Poznań and Poznań University of Economics have the pleasure to invite all of you to lectures by prof. Ilan Alon from University of Agder (Norway). Lecture entitled "EMERGING MARKETS MULTINATIONALS: THE CASE OF CHINA" will take place on 11 December 2015 at 12 pm (in room 301 main building University of Economics) al. Niepodległości 10.
Dr. Ilan Alon is Professor of Strategy and International Marketing at the University of Agder, Norway, and visiting scholar at Georgetown University, USA. Prior to this, he was George D. and Harriet W. Cornell Chair of International Business, Chairperson of the International Business department, and Director of both the China and the India Centers at Rollins College, Florida, USA. Dr. Alon was also a visiting scholar at Harvard University.
Alon's teaching and consulting work spans the globe covering America, Europe, Asia and the Middle East. He has taught in top business programs globally, including CEIBS, Shanghai JiaoTong University (China), EM Lyon (France), Ben Gurion University (Israel), Bilkent University (Turkey), and MIB (Italy), among others.
Alon research includes global franchising, political risk assessment and the globalization of Chinese enterprises. He authored numerous peer reviewed articles including ones appearing in Journal of International Marketing, Harvard Business Review and Corporate Governance: An International Review and books such as Global Marketing (McGraw-Hill, 2012), Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press, 2012), Franchising Globally: Innovation, Learning and Imitation (Palgrave, 2010), Service Franchising: A Global Perspective (Springer, 2005), Chinese International Investments (Palgrave, 2013), Chinese Entrepreneurs (Edward Elgar, 2009), China Rules (Palgrave, 2009), Globalization of Chinese Enterprises (Palgrave, 2008), among other books.
Alon has consulted both multinational businesses and government organizations relating to marketing and international business issues. Among his clients are USAID, Darden, Disney, illy, and the Orlando International Airport.
City of Poznań and Poznań University of Economics have the pleasure to invite all of you to lectures by prof. Ilan Alon from University of Agder (Norway). Lecture entitled "EMERGING MARKETS MULTINATIONALS: THE CASE OF CHINA" will take place on 11 December 2015 at 12 pm (in room 301 main building University of Economics) al. Niepodległości 10.
Dr. Ilan Alon is Professor of Strategy and International Marketing at the University of Agder, Norway, and visiting scholar at Georgetown University, USA. Prior to this, he was George D. and Harriet W. Cornell Chair of International Business, Chairperson of the International Business department, and Director of both the China and the India Centers at Rollins College, Florida, USA. Dr. Alon was also a visiting scholar at Harvard University.
Alon's teaching and consulting work spans the globe covering America, Europe, Asia and the Middle East. He has taught in top business programs globally, including CEIBS, Shanghai JiaoTong University (China), EM Lyon (France), Ben Gurion University (Israel), Bilkent University (Turkey), and MIB (Italy), among others.
Alon research includes global franchising, political risk assessment and the globalization of Chinese enterprises. He authored numerous peer reviewed articles including ones appearing in Journal of International Marketing, Harvard Business Review.