Poznań thanks you for the fun during UEFA EURO 2012™
2012-07-04
Large-format banners and ads on LED screens in Dublin and Zagreb will deliver a thank-you from the City of Poznań to the fans of the national teams of these countries.
The pictures used in this campaign will remind them of the atmosphere of fun that enveloped the city during UEFA EURO 2012™. The campaign starts on July 3 and will last more than two weeks. An exhibition of photographs about UEFA EURO 2012 ™ in Poznań is planned to take place in the aforementioned cities, as well as in Rome and Berlin, in the second half of July.
The visit of foreign fans contributed to creating the atmosphere of a great football feast in Poznań and confirmed the prestige of the second-most-important football event in the world next to the World Cup. Football fans from Croatia, Ireland, Italy and many other countries showed how people can have fun together, regardless of the score. A multitude of colourful fans came to Poznań, still dancing and singing even days after the match ended! In total, the city was visited by over 125 thousand fans: 70,000 Irish, 40,000 Croatians and 15,000 Italians. All of them stated that Poznań offered them everything that a fan needed - amazing hospitality and great organisation of such a large sports event. As a result, according to studies performed by PL.2012, the city of Poznań received the best rating from foreign fans for the atmosphere, tournament organisation, public transportation and support for the voluntary workers.
"The Kings of fun"
At this time, the city of Poznań would like to thank everyone for the times spent together and the amazing fun during UEFA EURO 2012™. Advertisements will be displayed on LED screens and large-format media in the capitals of Croatia and Ireland. These two countries won the hearts of the residents of Poznań and it is them that we would like to thank.
In Dublin, the advertisements will be placed near the main walkway of the city - O'Connell Street. The advertisement will use the slogan "Kings of the craic" - that is, the Kings of fun. In this way, the city would like to thank the Irish fans for the atmosphere they created during the several days of June and pay tribute to them as the Kings of good fun. It is the Boys in Green that we remember as true fans, who can have fun and support their national team until the very end, regardless of the score on the pitch.
What"s more, an exhibition of 20 photographs representing the atmosphere created by the fans and residents of Poznań during UEFA EURO 2012™ will be displayed in the aforementioned cities, as well as in Rome and Berlin, in the second half of July. The exhibition will be open for about a week, after which the pictures will be handed to the Embassies of the Republic of Poland in these countries.
Are you looking for pictures of Poznań? Visit www.fotoportal.poznan.pl where you have a selection of over 3000 pictures, and you can download the ones that interest you.